Clariant AG / Colex Sp. z o.o.
21 May 2010
Clariant, a global leader in specialty chemicals, is supporting the Swiss Pavilion at Expo 2010 Shanghai as a silver sponsor. The Expo will be held from 1 May to 31 October 2010 in Shanghai with the theme of "Better City, Better Life"
Shanghai is Clariant's regional headquarters in Greater China and the company's new Greater China regional management team under the leadership of Per Sjoeberg was formed earlier this year to provide more dedicated services and foster long-term strategic development. The new Greater China regional office is being established close to the Shanghai Hongqiao International Airport and is expected to be completed by the end of this year.
One of Clariant's innovative product applications can also be seen at Expo2010. NanoSphere®, an innovative textile application which has been developed in cooperation between Clariant and Schoeller Technologies, combines high weather protection with breathability and long-term functionality. The nanoparticles in the NanoSphere finish form a fine structure on the textile surface. Water or substances such as oil or ketchup simply run off the surface. Such a NanoSphere-equipped jacket, made with a functional material from Swiss fabric specialist Schoeller, can be seen in the Swiss Pavilion.
“Expo 2010 is the biggest event for Shanghai and even for the whole of China this year. As an active player in the chemical industry in China, Clariant appreciates the chance to become even more involved through this sponsorship. Expo 2010 offers us an excellent opportunity to get closer to a mix of audiences from various local and international backgrounds,” continued Sjoeberg.
In its official pavilion, Switzerland will be addressing the Expo 2010 sub-theme of “rural-urban interaction” in recognition of the special awareness in Switzerland of the importance of strong town-country interactions, given the geographical characteristics of the country. Switzerland was the first country to present the concept for its Pavilion to the public in Shanghai. The Federal Department of Foreign Affairs, Presence Switzerland, is responsible for the official Swiss Pavilion project. Over an area of 4,000 square meters, Switzerland will portray itself through the overall concept of balance between man, nature and technology.
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