Polsko-Szwajcarska
Izba Gospodarcza
BALAJCZA Linguistic Services

Online breakfast with BALAJCZA – “Colour in Marketing Messages”

Thursday, 29 June 2023
8 am-9 am

Why do colours matter so much in marketing and advertising?

It turns out that they communicate with us on an emotional level. That’s why they are so effective in persuasion. The colour of the product can convince us that it is fresher and tastes better. It can even make medicines more effective.

On Thursday, June 29 at 8:00 a.m., we will discuss how colours are used in advertising at the “Colour in Marketing Messages” Online Breakfast.

Among other things, we will talk about:

  • how colour affects brand image
  • whether we remember more when we read a colourful leaflet
  • why red packaging stimulates appetite
  • what is the colour appropriateness in advertising
  • how poorly chosen colours can ruin an ad’s message
  • why we press a red button faster than a green button

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl
Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.