Creative Agency Betlej’sTools – which belongs to the Communication Group Betlej&Partners – won a pitch organized by Posti S.A. and created an Internet campaign concept of the tea Herbusie towards women, carried out in Internet. The main target group of this campaign are women with children in age of 5 till 9 years. The campaign has the goal of creating attention among women to the new tea sort for children and convincing them about the positive influence on health by „Herbusie”. The tea Herbusie have been created without addition of sugar and are made of natural herbs and fruits thanks to which the teas have sweet taste. „Herbusie” are launched in three taste versions.
The campaign is realized on the portal polki.pl, where a consumer test on-line of „Herbusie” is initiated for gathering the opinions on new tea among women. The results of this test will be published at polki.pl and in „Przyjaciółka”. The campaign is initiated by a lot of different advertising formats at polki.pl as well as at wizaz.pl and babyonline.pl.
The campaign was planned and bought by the Agency Betlej&Partners and began on February 18th, 2010 being run until the final consumer test results on-line are published at the end of April 2010.
Betlej&Partners is a Communication Group creating campaigns of integrated communications upon its author philosophy „human alive®”. The Group consists of creative Agencies Betlej&Partners and Betlej’sTools.