Thursday, 13 July 2023
8 am-9 am
Increasing globalization creates many dilemmas when entering foreign markets. Can promotional campaigns from the domestic market be duplicated? When is it possible to standardize product, advertising and distribution? How important are cultural differences?
These topics will be covered during our Online Breakfast “Think globally, act locally in cross-cultural marketing,” on Thursday, July 13, at 8:00 am.
You’ll find out:
- how Starbucks entered China
- whether “global” and “local” are always mutually exclusive
- when to prioritize standardization while disregarding the cultural context
- the trendy concept of “glocalization”
The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.
Partner of the meeting: Sietar Polska
The meeting will be held in Polish.
To confirm your participation, please contact:
Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446