Izba Gospodarcza
BALAJCZA Linguistic Services

Online breakfast with BALAJCZA – “«Think globally, act locally » in cross-cultural marketing”

Thursday, 13 July 2023

8 am-9 am

Increasing globalization creates many dilemmas when entering foreign markets. Can promotional campaigns from the domestic market be duplicated? When is it possible to standardize product, advertising and distribution? How important are cultural differences?

These topics will be covered during our Online Breakfast “Think globally, act locally in cross-cultural marketing,” on Thursday, July 13, at 8:00 am.

You’ll find out:

  • how Starbucks entered China
  • whether “global” and “local” are always mutually exclusive
  • when to prioritize standardization while disregarding the cultural context
  • the trendy concept of “glocalization”

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl
Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.