We would like to inform you that Swisschamber is planning to conduct second edition of Swissness Worldwide survey – research of perception of Switzerland as a brand.
The initiator of this research is Univeristy St. Gallen, which has carried out such surveys for several years in 14 countries important for Switzerland (more). The first study regarding Poland was commissioned by the Chamber in December 2011.
There is also a possibility for your companies to add questions to the survey. Participation in the study allows for example to examine recognition of your brand, associating your industry with Switzerland and establishing Swissness-premium, i.e. willingness to pay a higher price for a product originating from Switzerland.
Companies interested in joining this initiative should contact the Office of the Chamber. Participation in the survey is payable.