Izba Gospodarcza
BALAJCZA Linguistic Services

Online breakfast with BALAJCZA – “Capturing the Public Imagination: Santa Claus – a case study”

Thursday, 3 December 2022
8 am-9 am

“The figure of Santa Claus is the most frequently used symbol in pre-Christmas marketing.

How did it happen that one of the most revered saints of Christianity became a symbol of the commercialism and trivialization of Christmas? We will talk about it at our Online Breakfast: ” Capturing the Public Imagination: Santa Claus – a case study”. Join us on Thursday, December 1, at 8 am.

We will also tell you:

  • why the Catholic Church ordered a revision of the cult of St. Nicholas
  • how American pop culture has influenced the marketing image of Santa Claus
  • where the custom of preparing socks and shoes for gifts came from
  • who invented the image of blushing, fat Santa Claus with a sleigh
  • why elven hats went from red to blue and purple
  • when the figure of St. Nicholas was first used in advertising

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl
tel.: +48 601 913 446

  • By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website balajcza.pl
  • Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.