Izba Gospodarcza
BALAJCZA Linguistic Services

Online breakfast with BALAJCZA: “The Cultural Symbolism of Colours”

Thursday, 20 April 2023

8 am-9 am

For centuries, colours have been used to communicate without words. However, without understanding the cultural context, we can misinterpret their meaning. This is a common mistake when translating advertising from local to global markets.

Colour can also be a conundrum for translators, as they are often part of idioms.

Join us for our Online Breakfast on the “Cultural symbolism of colours” on Thursday, 20th April at 8:00 am.

We will be talking about, among other things:

  • why taxis in Chicago are yellow
  • who likes “blue beefsteaks”
  • in which culture surnames are not to be written in red
  • what the favourite colour of politicians’ is
  • why Facebook chose blue for its logo

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.