Archives: Aktualności członków

Thursday, 29 June 2023
8 am-9 am

Why do colours matter so much in marketing and advertising?

It turns out that they communicate with us on an emotional level. That’s why they are so effective in persuasion. The colour of the product can convince us that it is fresher and tastes better. It can even make medicines more effective.

On Thursday, June 29 at 8:00 a.m., we will discuss how colours are used in advertising at the “Colour in Marketing Messages” Online Breakfast.

Among other things, we will talk about:

• how colour affects brand image
• whether we remember more when we read a colourful leaflet
• why red packaging stimulates appetite
• what is the colour appropriateness in advertising
• how poorly chosen colours can ruin an ad’s message
• why we press a red button faster than a green button

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Monday, 5^th June 2023

2 pm-3 pm

The United States is a remarkable cultural mix. That’s why they are said to be a melting pot of nations, where the influences of countless cultures and nationalities are all blended together.

Jimmy Carter, however, preferred a slightly different term. He used to say: “We become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams..”

 If you work with Americans on a daily basis, it is worth taking a closer look at their culture and considering which of its aspects are important for better business cooperation.

During the meeting we will approach the following topics:

• What’s up? That is, small talk and conversing about nothing – why is it so important to Americans?
• Awesome, amazing, fantastic – why do Americans overuse these words? We will talk about the national optimism of Americans.
• Individualism, or how do Americans approach teamwork, shared responsibility and separation of duties?

Moreover:

• How can you communicate effectively with Americans? And how do Americans give feedback?
• How can you build good relations with Americans?
• Is it true that for an American “time is money”?

The person to tell us about effective cooperation with the Americans will be:

Magdalena Żymełka, business and intercultural competence trainer, consultant.

She has been working as a trainer and consultant since 2007, both in Poland and abroad.

She has worked in such regions as: EMEA, APAC and AMER (Poland, UK, Czechia, Estonia, Lithuania, Latvia, Ukraine, Norway, Sweden, Finland, Germany, Spain, India, Philippines, Hong Kong, USA) and trained individuals from these regions.

She provides training and consulting to managers and their teams on topics such as strengthening managerial competencies and skills, managing diverse teams, feedback culture, effective communication and intercultural cooperation, and working in a virtual team.

She has delivered a total of 7,000 hours of training, both in-class and remotely. She provides training courses in Polish and English.

Partner of the meeting: Sietar Polska

 The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl
tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Tuesday, 30 May 2023

8 am-9 am

Did you know that colours affect your behaviour? They may increase your concentration, give you a boost or help you  relax. Thus, they are the key element in arranging your workspace. Colours appeal to emotions and influence our everyday decisions. We will talk about the secrets of colours and their influence at the next online Breakfast, “The Power of Colour” on Tuesday, 30 May, at 8 a.m. (note – exceptionally not on Thursday).

You will learn, among other things:

• why is it that we see objects in different shades
• whether blue plates help you lose weight
• which colour choice is best for your office
• whether a colour can be uncoloured
• how simultaneous contrast affects colour perception
• whether coffee in a blue cup tastes different

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Tuesday, 23 May 2023

11 am-12 pm

We will present some intriguing topics, such as: learning as a choice, connecting the dots, the impact of knowledge on inspiration and motivation, does knowledge remain a theory until it becomes ingrained in our muscles? how can we effectively learn and update applications in our brain, the largest biocomputer? does spending 10,000 hours on something guarantee expertise? the Shining Objects syndrome, lack of concentration, metaignorance, the right to not know, the influence of the 4 psychological types according to C.G. Jung on our learning styles.

Małgorzata Musińska-Kubis, a professional working in the business sector specializing in supply chain and purchasing. She is dedicated to sharing her knowledge and experiences through various podcasts. As a business and intercultural competence trainer, she not only teaches others but also engages in her own personal development journey. She is a promoter of thinking outside the box and a lover of lifelong learning through experience, making mistakes, and all possible ways.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Thursday, 18 May 2023

8 am-9 am

Italy produces more than 2 billion bottles of wine a year. And while everyone knows about Barolo, Prosecco and Primitivo, only a few have heard of the hidden wine-gems which the Belpaese is rich in. If you would like to bridge this gap, I might have the right journey for you. My tour will take you outside the beaten path, to lift the veil of mystery that lies upon some regions and their wines. We will, of course, cover the most famous areas (Piedmont, Tuscany, and so on) in order to refresh your knowledge and help you get your bearings. But once that is done, we will dive straight into an unknown world of vineyards stretching on glacial soils, among castles and steep walls, green hills and natural parks, nestled on sun-drenched terroirs swept by the Mediterranean breeze. We are going to journey from the mighty peaks of the Alps to a tiny little island which lies at Africa’s doorstep – with a lot of stops in between, of course. To make sure that you find something to suit your taste, there will be relevant information on the characteristics of every region and the profile of its wines.

And – it goes without saying -, where there is wine, there must be food: be prepared to hear about some local dishes which you have not heard of yet – but which you will want to try! For the first time in your life, you might crave wine & savory foods at 8 am in the morning.

The meeting will be conducted by:

Cristiano Berta – a linguist, sommelier, ski instructor and mountain lover. An Italian from Piedmont with extensive international experience. He grew up in Germany, studied in Italy, and worked in Denmark, Norway, Canada, and Switzerland.

Partner of the meeting: Sietar Polska

The meeting will be held in English.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Another year of developing the company and careful accounting has passed. The financial statements have already been prepared, the statutory auditor has done his job, the results are clear as day.

However, many organizations have at least one more thing to take care of…

Translation!

If your company is in need of a provider who translates financial statements with a reliability worthy of an accountant – we have good news!

Beginning in April, Balajcza is running a promotion for the translation of financial statements.

The promotion also applies to individual parts of statements and other related documents, such as:

• audit
• balance sheet
• profit and loss account
• supplementary information
• other financial records.

This is an opportunity to have your financial records translated into Polish or a foreign language at an exceptionally discounted price.

And since financial statements are the most frequently translated type of documents at Balajcza, you can rely on our experience.

For the purposes of this promotion, we have prepared special rates for translation into Polish and into a foreign language.

Among others, we translate into:

• Polish
• English
• German
• Spanish
• French
• Russian
• Italian
• and others

Now is the perfect time to get your financial documents translated.

And save money in the process.

To take advantage of this promotion, please contact us:

Phone: +48 22 643 47 94
E-mail: balajcza@balajcza.pl

Web: www.balajcza.pl/valuation

Thursday, 20 April 2023

8 am-9 am

For centuries, colours have been used to communicate without words. However, without understanding the cultural context, we can misinterpret their meaning. This is a common mistake when translating advertising from local to global markets.

Colour can also be a conundrum for translators, as they are often part of idioms.

Join us for our Online Breakfast on the “Cultural symbolism of colours” on Thursday, 20th April at 8:00 am.

We will be talking about, among other things:

• why taxis in Chicago are yellow
• who likes “blue beefsteaks”
• in which culture surnames are not to be written in red
• what the favourite colour of politicians’ is
• why Facebook chose blue for its logo

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Thursday, 6 April 2023

8 am-9 am

 

We are all familiar with Canada’s flag, but do we know the reasons why Canadians chose the maple leaf as their national symbol? The maple leaf can be found on coins, in the logos of many Canadian companies and sports teams, and as a certification mark on products equivalent to “Made in Canada.”

Please join us for our Online Breakfast on Thursday, April 6 at 8:00 a.m. This will be another meeting dedicated to the picturesque beauty of nature entitled “Canada, Part 3 – Under the Maple Leaf”.

You will find out, among other things:

• how maple syrup is made
• when the maple leaf appeared on the Canadian flag
• which Canadian waterfall is taller than Niagara Falls
• which tree was used to make riffle flasks and… violins
• what weather phenomenon is called “l’été indien” (Indian summer)
• whether it’s worth adding maple syrup to your daily diet

The meeting will be held by Kamila Radzyńska – business coach, specialised in intercultural communication, member of SIETAR Polska, R&D Manager experienced in foreign trade, romanist, passionate about the Far East, and winner of the Knowledge about France Competition organised by PR III radio and France Inter.

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl ;tel.: +48 601 913 446

By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl

Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

Thursday, 23 March 2023
8 am-9 am

It’s the third time that we meet to learn more about the Hungarians and their culture. This time our meeting takes place on a special day, March 23^rd – the day of Polish-Hungarian friendship.

We have already talked about Hungarian geography and history, got to know Budapest and the area around Lake Balaton, and developed a taste for Hungarian cuisine.

What can you expect to learn this time?

• What vitamin C, Rubik’s cube and sparkling water have in common
• Which sports the Hungarians are invincible in
• How important folklore is to Hungarians and their culture
• Does Drew Barrymore speak Hungarian? And who else among celebrities has Hungarian roots?

The meeting will be hosted by:

Emilia Kovalcsik – intercultural trainer and coach. Emilia spent 16 years leading teams and projects as a finance specialist in multinational companies. During her career, she has been a project manager, business analyst, and financial manager.

She has worked as an independent coach and trainer since 2020. Emilia supports ambitious and young managers in developing their leadership skills, helping them increase their mental resilience, find confidence and joy in their work, and recognize and build on their strengths.

In her work as a trainer, she conducts workshops on cross-cultural work, feedback, values, management and communication.

Emilia has been living and working in Budapest for 15 years, getting to know the culture and language of the country and what it’s like to live in a multilingual family and an international environment.

and

Timea Balajcza – Timea originates from Budapest. She grew up in France, studied in Holland and for 26 years she has been living in Poland. Having worked in the financial industry for over 15 years, she was responsible for 12 European markets and today she manages 1,500 interpreters worldwide.  The BALAJCZA translation agency, founded by her in 2010, provides translations in all language combinations.

Foreign languages, traveling, and learning about cultural differences between countries are her passions. She has been hosting breakfasts and online workshops on such topics for several years.

Her motto is: “Do what you like, love what you do, and give more than you promised.”

Partner of the meeting: Sietar Polska

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl
tel.: +48 601 913 446

• By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website balajcza.pl

• Please be informed that the participation in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the “Online Breakfast with BALAJCZA” and “Online Workshops with BALAJCZA” provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.